Milk Shampoo

4.9
Rated 4.9 out of 5 stars
4.9 Stars (1,181 Reviews)

Sensitive Scalp-Friendly Shampoo For Itchy Heads. SLS-Free.


Size:

Description
  • Natural and gentle shampoo for all hair types, including sensitive scalps
  • SLS-free and Sulphate-free - no harsh foaming agents or drying detergents
  • Piroctone Olamine helps soothe, support and balance the scalp microflora
  • Milk Protein supports hair strength and growth while restoring your hair’s natural protective layer
  • No silicones, so there’s no build-up or heavy residue
  • Suitable for Dandruff, Psoriasis, Dermatitis, Eczema and dry, itchy scalps
  • Family-friendly formula perfect for all ages, genders and hair types

Fun fact: Milk Shampoo was originally made for a family member who had a scalp so itchy they went to bed with olive oil on their scalp and cling wrap around their head. It took us 6 months of trialing until we were able to banish the cling wrap to the kitchen for good! Now, Milk Shampoo is loved by thousands of Kiwis and 96% report a healthier scalp after use!

Most shampoos use SLS (Sodium Lauryl Sulphate) or similar synthetic Sulphates to create foam. We don’t! Instead, we use a blend of natural cleansers that still get the job done, just without the harsh side effects. They may not lather quite as dramatically, but that’s a small price to pay for healthy hair and a happy scalp!

Plus, we skip silicones (commonly used for that silky feel) because they tend to build up on the hair and weigh it down over time. Instead, we prioritise natural ingredients that support long-term hair and scalp health. Our 5-star formula combines 5 natural coconut and glucose-based cleansers to gently and effectively cleanse the scalp, without stripping natural oils.

Milk Shampoo is suitable for all ages and all hair types, even for those prone to Eczema, Psoriasis, Seborrheic Dermatitis or other sensitive skin conditions. It's also colour-safe and a great option for people looking for natural hair care that actually works.

INGREDIENTS

Aqua (H₂O’s Fancy Name), Cocamidopropyl Betaine (Coconut-Derived Cleanser), Decyl Glucoside (Glucose-Derived Cleanser), Lauryl Glucoside (Glucose-Derived Cleanser), Sodium Cocoyl Glutamate, Coco Glucoside (Glucose-Derived Cleanser) & Glyceryl Oleate (Natural Ester), Glycol Distearate (Emollient), Piroctone Olamine (Olamine Salt), Guar Hydroxypropyltrimonium Chloride (Guar Gum), Fragrance – Oatmeal (Phthalate-Free), Allantoin, Hydrolysed Milk Protein (For Hair Repair).

Because we make our products for our families, we have a strict ingredient philosophy that excludes ingredients like Parabens, Phenoxyethanol and penetration enhancers.

We show all of the ingredients we use in our products on our website, not just the pretty ones. That way you know exactly what's in each one, and can get in touch if you have any more questions.

Please be aware that the ingredients we use in our formulas may be updated occasionally and therefore vary from time to time. Please refer to the ingredient list on the product packaging for the most up-to-date and relevant list of ingredients.

FAQS

Why is Milk Shampoo great for sensitive scalps?

Got an itchy, sensitive or fussy scalp? You’re not alone and our Milk Shampoo is here to help. It’s packed with gentle, effective ingredients like Piroctone Olamine and Allantoin to help calm irritation and support your scalp’s microflora (aka the good bacteria party happening up top). A blend of 5 coconut and glucose-based cleansers do the clean-up without stripping and irritating, for scalps prone to Dandruff, Eczema, Psoriasis or Dermatitis.

Does your shampoo strip colour?

Short answer: Nope!

Long answer: Our Milk Shampoo is SLS-free, Sulphate-free and pH-balanced, meaning it’s not alkaline (which is what can open up your hair cuticle and wash colour down the drain). While we don’t slap a “colour-lock” label on it, the formula naturally helps keep your hair colour where it belongs, in your hair, not your shower.

Will MooGoo ever make a shampoo bar?

We love reducing plastic as much as the next eco-friendly Herd, but we haven’t been able to create a shampoo bar that’s natural, scalp-friendly and still lives up to our MooGoo standards. Most shampoo bars are alkaline, which can leave your hair feeling squeaky (and not in a good way) and open the hair cuticle (which strips colour!). We’d rather give your scalp and hair the gentle care it deserves.

I have dry / oily hair. Do you have a shampoo for that?

Fun fact: shampoo for oily hair usually just has more cleansers, while dry-hair formulas have less. So instead of creating 47 different bottles for different hair types, we kept it simple. Use a little more if your hair’s on the oilier side, and a little less if it’s feeling dry. Easy peasy.

If you're needing more oomph to tackle Dandruff or Sereborric Dermatitis, our Flake-Free Anti-Dandruff Shampoo can help!

Is this product made of milk?

Nope, no fresh milk here! While the name’s inspired by our first product (which was a cream made for cow udders – really!), we don’t pour milk into bottles. What we do use is Milk Protein from a credible Aussie supplier. It’s been shown to help protect and condition hair, giving it strength and bounce without weighing it down. So your hair gets the benefits of milk, without going off on the shelf.

If you want to know more about the Milk Protein we use, check out the General section on our FAQ page for more detailed information.

What does "Dermatologically Tested" mean?

You may have seen the term “Dermatologically Tested” on lots of products before, but did you know there’s not an actual definition or regulation for this term? Because that didn’t sit right with us, and because our aim is to make products for people with really sensitive skin, we decided to send a bunch of them off to be tested in an independent lab on 54 people who reported having sensitive skin. The results were given on a scale of 0 to 5 with 0 being no irritation or redness and 5 being a reaction. We’re happy to report that other than one person who had a reaction to the adhesive on the patch and another who found the patches painful to remove, all subjects reported 0 for redness and irritation for all the products we sent for testing. To check out the full report and summary of the test we did on this product, click here.

'Fragrance' is listed as one of the ingredients in this product. What does this mean?

Fair question, especially if you have sensitive skin. We used to use essential oils for fragrance, but even small amounts can cause big reactions for some. So we created a special kind of fragrant oil, where every component is natural and below the EU allergy threshold. That means no nasties, no phthalates, and no more itchy scalps from a whiff of shampoo. Just a fresh scent that’s safe for sensitive skin.

Shipping & Returns

Order Processing

All orders are dispatched from MooGoo NZ HQ within 5 business days of placing your order.

Free Shipping

All NZ orders over $69.00 (based on your Cart Subtotal) qualify for Free (standard) Shipping. This excludes international shipments. Discount codes affect the subtotal of your order and the minimum spend to qualify for the Free Shipping offer.

Flat Rate Shipping

Flat rate shipping within New Zealand is $5.

Returns

MooGoo has a 100% customer satisfaction policy. If you’re not satisfied with any product(s) you purchased from our website, we’ll happily organise a refund or exchange. Requests for returns and exchanges should be made within 60 days of the original order date and the product(s) must be substantially unused.

Read more on shipping and returns in our terms and conditions.

Description
  • Natural and gentle shampoo for all hair types, including sensitive scalps
  • SLS-free and Sulphate-free - no harsh foaming agents or drying detergents
  • Piroctone Olamine helps soothe, support and balance the scalp microflora
  • Milk Protein supports hair strength and growth while restoring your hair’s natural protective layer
  • No silicones, so there’s no build-up or heavy residue
  • Suitable for Dandruff, Psoriasis, Dermatitis, Eczema and dry, itchy scalps
  • Family-friendly formula perfect for all ages, genders and hair types

Fun fact: Milk Shampoo was originally made for a family member who had a scalp so itchy they went to bed with olive oil on their scalp and cling wrap around their head. It took us 6 months of trialing until we were able to banish the cling wrap to the kitchen for good! Now, Milk Shampoo is loved by thousands of Kiwis and 96% report a healthier scalp after use!

Most shampoos use SLS (Sodium Lauryl Sulphate) or similar synthetic Sulphates to create foam. We don’t! Instead, we use a blend of natural cleansers that still get the job done, just without the harsh side effects. They may not lather quite as dramatically, but that’s a small price to pay for healthy hair and a happy scalp!

Plus, we skip silicones (commonly used for that silky feel) because they tend to build up on the hair and weigh it down over time. Instead, we prioritise natural ingredients that support long-term hair and scalp health. Our 5-star formula combines 5 natural coconut and glucose-based cleansers to gently and effectively cleanse the scalp, without stripping natural oils.

Milk Shampoo is suitable for all ages and all hair types, even for those prone to Eczema, Psoriasis, Seborrheic Dermatitis or other sensitive skin conditions. It's also colour-safe and a great option for people looking for natural hair care that actually works.

INGREDIENTS

Aqua (H₂O’s Fancy Name), Cocamidopropyl Betaine (Coconut-Derived Cleanser), Decyl Glucoside (Glucose-Derived Cleanser), Lauryl Glucoside (Glucose-Derived Cleanser), Sodium Cocoyl Glutamate, Coco Glucoside (Glucose-Derived Cleanser) & Glyceryl Oleate (Natural Ester), Glycol Distearate (Emollient), Piroctone Olamine (Olamine Salt), Guar Hydroxypropyltrimonium Chloride (Guar Gum), Fragrance – Oatmeal (Phthalate-Free), Allantoin, Hydrolysed Milk Protein (For Hair Repair).

Because we make our products for our families, we have a strict ingredient philosophy that excludes ingredients like Parabens, Phenoxyethanol and penetration enhancers.

We show all of the ingredients we use in our products on our website, not just the pretty ones. That way you know exactly what's in each one, and can get in touch if you have any more questions.

Please be aware that the ingredients we use in our formulas may be updated occasionally and therefore vary from time to time. Please refer to the ingredient list on the product packaging for the most up-to-date and relevant list of ingredients.

FAQS

Why is Milk Shampoo great for sensitive scalps?

Got an itchy, sensitive or fussy scalp? You’re not alone and our Milk Shampoo is here to help. It’s packed with gentle, effective ingredients like Piroctone Olamine and Allantoin to help calm irritation and support your scalp’s microflora (aka the good bacteria party happening up top). A blend of 5 coconut and glucose-based cleansers do the clean-up without stripping and irritating, for scalps prone to Dandruff, Eczema, Psoriasis or Dermatitis.

Does your shampoo strip colour?

Short answer: Nope!

Long answer: Our Milk Shampoo is SLS-free, Sulphate-free and pH-balanced, meaning it’s not alkaline (which is what can open up your hair cuticle and wash colour down the drain). While we don’t slap a “colour-lock” label on it, the formula naturally helps keep your hair colour where it belongs, in your hair, not your shower.

Will MooGoo ever make a shampoo bar?

We love reducing plastic as much as the next eco-friendly Herd, but we haven’t been able to create a shampoo bar that’s natural, scalp-friendly and still lives up to our MooGoo standards. Most shampoo bars are alkaline, which can leave your hair feeling squeaky (and not in a good way) and open the hair cuticle (which strips colour!). We’d rather give your scalp and hair the gentle care it deserves.

I have dry / oily hair. Do you have a shampoo for that?

Fun fact: shampoo for oily hair usually just has more cleansers, while dry-hair formulas have less. So instead of creating 47 different bottles for different hair types, we kept it simple. Use a little more if your hair’s on the oilier side, and a little less if it’s feeling dry. Easy peasy.

If you're needing more oomph to tackle Dandruff or Sereborric Dermatitis, our Flake-Free Anti-Dandruff Shampoo can help!

Is this product made of milk?

Nope, no fresh milk here! While the name’s inspired by our first product (which was a cream made for cow udders – really!), we don’t pour milk into bottles. What we do use is Milk Protein from a credible Aussie supplier. It’s been shown to help protect and condition hair, giving it strength and bounce without weighing it down. So your hair gets the benefits of milk, without going off on the shelf.

If you want to know more about the Milk Protein we use, check out the General section on our FAQ page for more detailed information.

What does "Dermatologically Tested" mean?

You may have seen the term “Dermatologically Tested” on lots of products before, but did you know there’s not an actual definition or regulation for this term? Because that didn’t sit right with us, and because our aim is to make products for people with really sensitive skin, we decided to send a bunch of them off to be tested in an independent lab on 54 people who reported having sensitive skin. The results were given on a scale of 0 to 5 with 0 being no irritation or redness and 5 being a reaction. We’re happy to report that other than one person who had a reaction to the adhesive on the patch and another who found the patches painful to remove, all subjects reported 0 for redness and irritation for all the products we sent for testing. To check out the full report and summary of the test we did on this product, click here.

'Fragrance' is listed as one of the ingredients in this product. What does this mean?

Fair question, especially if you have sensitive skin. We used to use essential oils for fragrance, but even small amounts can cause big reactions for some. So we created a special kind of fragrant oil, where every component is natural and below the EU allergy threshold. That means no nasties, no phthalates, and no more itchy scalps from a whiff of shampoo. Just a fresh scent that’s safe for sensitive skin.

Shipping & Returns

Order Processing

All orders are dispatched from MooGoo NZ HQ within 5 business days of placing your order.

Free Shipping

All NZ orders over $69.00 (based on your Cart Subtotal) qualify for Free (standard) Shipping. This excludes international shipments. Discount codes affect the subtotal of your order and the minimum spend to qualify for the Free Shipping offer.

Flat Rate Shipping

Flat rate shipping within New Zealand is $5.

Returns

MooGoo has a 100% customer satisfaction policy. If you’re not satisfied with any product(s) you purchased from our website, we’ll happily organise a refund or exchange. Requests for returns and exchanges should be made within 60 days of the original order date and the product(s) must be substantially unused.

Read more on shipping and returns in our terms and conditions.

Ask the Herd Anything!

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Clean and cruelty free
Made from natural ingredients
Made in AUS, Based in NZ
Recycable packaging
Carbon neutral
Clean and cruelty free
Made from natural ingredients
Made in AUS, Based in NZ
Recycable packaging
Carbon neutral
Clean and cruelty free
Made from natural ingredients
Made in AUS, Based in NZ
Recycable packaging
Carbon neutral

Made from udderly the best skincare ingredients

How we can MOOVE into your skincare routine

1
Milk Shampoo Milk Shampoo
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Rated 4.9 out of 5 stars
4.9 Stars (1,181 Reviews)
Sensitive Scalp-Friendly Shampoo For Itchy Heads. SLS-Free.
$37.99 $41.98
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Protein Shot Leave-In Conditioner 120g Protein Shot Leave-In Conditioner 120g
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4.9
Rated 4.9 out of 5 stars
Based on 1,181 reviews
1,181 reviews
  • JW
    Jillian W.
    Verified Buyer
    I recommend this product
    What is your age range? Over 65+
    What is your hair type? Coloured
    What is your scalp condition? Dry
    Product Standouts Gentle, Lathers Well, Good For Dry Hair, Great Ingredients
    Rated 5 out of 5 stars
    7/10/25
    Milk Shampoo

    Haven’t noticed a lot of difference from the normal shampoo but I guess it takes time, it’s a very nice shampoo

    Product QualityRated 5.0 on a scale of 1 to 5
    ResultsRated 4.0 on a scale of 1 to 5
  • K
    Kaleigh
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    7/9/25
    Favorite shampoo & conditioner

    I’m so glad I found this company! I struggle with psoriasis and itchy scalp & have bought countless shampoos with no luck. This one is my favorite and I have no plans to change. I loved the shampoo/ conditioner and body wash so much I had to order the scalp cream and deodorant too and I love every product!

  • CH
    Crystal H.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    7/9/25
    Love it!

    This is the only shampoo we use for the entire family!

  • AT
    Angela T.
    Verified Buyer
    I recommend this product
    What is your age range? 35-44
    What is your hair type? Uncoloured
    What is your scalp condition? Normal
    Product Standouts Gentle
    Rated 4 out of 5 stars
    7/9/25
    Washes beautifully

    I REALLY wish this had a stronger scent!

    I no longer get itchy scalp since switching to MooGoo years ago.

    It doesn’t sting the kids’ eyes.

    Product QualityRated 4.0 on a scale of 1 to 5
    ResultsRated 4.0 on a scale of 1 to 5
  • SS
    Shafaq S. N. L. B.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    7/6/25
    Nourishing shampoo

    Wonderful nourishing shampoo, smells lovely gentle cocunuty. Everyone in the family can use it including my 11 month old. Friends and family have noticed how my hair has really improved since using the moogoo shampoo and conditioner

Cream Conditioner Cream Conditioner
Cream Conditioner
4.9
Rated 4.9 out of 5 stars
4.9 Stars (756 Reviews)
Silicone-Free Conditioner For No Build Up, Restores & Hydrates Dry
$20.99 $0.00
Protein Shot Leave-In Conditioner 120g Protein Shot Leave-In Conditioner 120g
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Rated 4.9 out of 5 stars
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Clean and cruelty free
Made from all natural ingredients
Proudly Australian made and owned
Recycable packaging
Carbon neutral
Clean and cruelty free
Made from all natural ingredients
Proudly Australian made and owned
Recycable packaging
Carbon neutral
Clean and cruelty free
Made from all natural ingredients
Proudly Australian made and owned
Recycable packaging
Carbon neutral